From Blueprint to Bookings: Showplace Brings Colorado’s First 3D-Printed Home to Airbnb Success
Written by Jon Stojan
blend real estate innovation with hospitality design. The state’s first 3D-printed home, constructed by Vero Touch, is more than an architectural marvel. Thanks to Showplace, the leader in short-term rental design, the property is now quickly becoming a fully furnished, guest-ready space positioned to thrive as a luxury Airbnb.
At the center of this partnership is Justin Miller, Co-founder and CEO of Showplace. A seasoned tech entrepreneur, Miller has spent more than a decade building companies that solve inefficiencies in real estate and hospitality. His earlier ventures, Notehall.com (acquired by Chegg) and Pillow (acquired by Expedia), highlight a career focused on creating tools that make complex markets more accessible and profitable. With Showplace, his mission is clear: transform how short-term rental hosts prepare their properties for success.
The Challenge of Short-Term Rental Design
For many Airbnb hosts, especially those entering the market for the first time, the process of designing and furnishing a property can be overwhelming. Without a streamlined solution, hosts often lose time, overspend, and risk poor guest reviews. Miller recognized this gap and created Showplace as a one-stop platform that combines design, furnishing, and setup into a seamless process.“Our vision is to give property owners an end-to-end solution that not only saves them money but also maximizes their revenue potential,” Miller explains. “With the Buena Vista project, the opportunity was to prove that even the most cutting-edge construction still requires equally forward-thinking design to truly succeed as a short-term rental.”
Where Innovation Meets Hospitality
Vero Touch’s 3D-printed home already turned heads in Colorado’s real estate community. The construction technique reduces waste, accelerates timelines, and sets a new standard for sustainable building. As The Colorado Sun reported, the Buena Vista home “demonstrates the promise of 3D printing to tackle housing shortages with speed and efficiency.”Yet while the property’s structure was innovative, it still needed the right interior environment to make it appealing for short-term guests. That is where Showplace stepped in.
Through their comprehensive short-term rental design approach, Showplace curated every detail of the interior. From layout to furniture selection, the goal was to ensure that the property was not only visually stunning but also highly functional. The result is a luxury Airbnb that balances architectural novelty with comfort and profitability.
According to Showplace data, their clients typically see a 22% increase in rental revenue and save over 150 hours in setup time. For the Buena Vista property, this meant turning an experimental home into a commercially viable business.
A Case Study in Real Estate Innovation
The Buena Vista project has become a showcase of what happens when advanced construction and hospitality design come together. Showplace’s work transformed Vero Touch’s innovation into a fully realized guest experience, providing a roadmap for future collaborations between builders and designers.As 3D Printing Industry noted in its coverage, the project is “a significant milestone that shows how additive manufacturing can move beyond prototypes to deliver real-world housing solutions.” By pairing that innovation with Showplace’s expertise in hospitality design, the home is now positioned not just as a proof of concept but as a profitable luxury Airbnb.
“This partnership is proof that the future of housing is not just about how homes are built but also about how they are lived in,” says Miller. “We believe that pairing innovation in construction with design expertise creates the ultimate foundation for long-term success.”
The company’s aspirations go beyond one project. Showplace aims to become the definitive leader in Airbnb interior design and short-term rental furnishings worldwide. With an eye toward helping property owners launch sustainable, five-star-ready rentals, Miller sees Showplace as a key player in shaping the next generation of hospitality.
Looking Ahead
Buena Vista’s 3D-printed home now stands as more than a landmark in construction technology. It is a profitable luxury Airbnb that represents the future of short-term rental design. By bridging the gap between groundbreaking building methods and practical hospitality design, Showplace and Vero Touch have created a blueprint for the industry’s future.For investors, developers, and hosts, the lesson is clear. Real estate innovation does not stop with construction. Success comes from the marriage of form and function, where visionary building meets thoughtful design. Showplace is leading that charge, one property at a time.
Take a closer look inside the Buena Vista property with the 3D Matterport tour.
