Image Source: Bailey Tarr

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Written by Nia Bowers

Bailey Tarr offers a fresh take on what it means to be a real estate advisor. At just 25 years old, she has already developed a strong presence in California’s real estate market. Her work in San Diego with Pacific Sotheby’s International Realty combines authenticity, entrepreneurial spirit, and strategic social media use. She shows how a clear sense of self can shape not only a business but also the way people connect with real estate professionals.

Starting Fresh in a City of Strangers

In 2023, Bailey made a bold move. She relocated her entire business from Sacramento to San Diego, even though she had no network or connections there. While many real estate professionals rely on long-standing relationships, Bailey focused on building trust online through consistent engagement and creative outreach.

She built her entire client base through Instagram and the extensive Sotheby’s referral network, which quickly became a cornerstone of her business. Many of her referrals come from agents nationwide who follow her on social media, where her consistent online presence keeps her top of mind for their clients. Within her first year in San Diego, Bailey achieved her highest sales numbers to date, a reflection of both her persistence and the strength of the Sotheby’s network.

A Personality-Driven Approach

Bailey stands out for her approachable, consistent personal brand. Instead of limiting her content to listings, she shares a mixture of real estate insight, lifestyle content, and cultural trends. On her Instagram page, you’ll see glimpses of San Diego life, professional updates, and moments that reflect her style and personality.

Clients are drawn to her because they feel like they know her. She creates an atmosphere of trust by being open and consistent. Her approach makes the real estate experience more accessible and comfortable for first-time buyers and young professionals who might otherwise feel unsure about the process.

Image Source: Bailey Tarr

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Social Media as a Business Strategy

Bailey uses Instagram, TikTok, and YouTube not just for visibility, but as part of a larger business plan. Her posts highlight her expertise and show people what to expect when working with her. From educational videos to day-in-the-life updates, everything she shares is grounded in real experience.

This consistent social presence doesn’t just attract clients directly; it also strengthens her reputation within the Sotheby’s International Realty community, where other agents regularly refer clients to her. Her digital footprint has become both a marketing tool and a referral driver, bridging online visibility with real-world opportunity.

Clients don’t simply find her listings; they find a person they trust. Her social media presence makes it easier for people to reach out, ask questions, and feel comfortable from the first interaction.

Encouraging a New Generation of Agents

Bailey’s journey speaks directly to younger professionals seeking to build their careers. She shows that success doesn’t rely on decades of experience or a massive contact list. Instead, her story reflects what can be achieved with discipline, thoughtful branding, and a willingness to approach business differently. She credits much of her early success to staying visible within Sotheby’s nationwide network, proving that collaboration and authenticity can go hand in hand.

Where Business and Everyday Life Connect

Whether you’re considering a move to San Diego or a career in real estate, Bailey’s approach offers a relatable and inspiring example. She demonstrates how being real, showing up consistently, and leaning into your strengths can lead to meaningful results. Bailey isn’t focused on fitting into a mold; she’s creating her own path and inviting others to do the same. Her success is a reminder that being yourself can be your strongest strategy. Her ongoing connection to the Sotheby’s referral network continues to fuel her growth, reinforcing that relationships, both online and within her professional community, remain at the heart of her success.